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Marketing Research Project                2004-2005  

Organization

United Bank Limited is one of the largest commercial bank in the country. It was established in November 7, 1959 .It has a solid track record of 43 years.

UBL, with an integrated network of over 1000 branches globally, with 1096 Domestic and 15 overseas locations, gives you direct access to a comprehensive range of better banking facilities to help your business internationally.

Its overseas branches are located in...

  • United States of America
  • Qatar
  • UAE
  • United Kingdom
  • Bahrain
  • Republic of Yemen
  • UBL also has representative offices in Cairo-Egypt and Tehran-Iran.
It has nearly 9000 employees working for you to give you better service. Its head office is located at State Life Insurance Corp. Building no1, Chundrigar Road, Karachi.
 Additional Information

Some further information about UBL is

  • Chairman
    His Highness Shaikh Nahayan Mabarak Al Nahayan
  • Deputy Chairman
    Sir Mohammed Anwar Pervez OBE
  • President & CEO
    Mr. Amar Zafar Khan  
  • Deputy CEO
    Mr. M.A.Mannan

You can also read the marketing mix of this marketing research project. More

You can also download the questionnaire and the finding we get through this marketing research.

Here is th second questionnaire we use only for measurement of attitude toward Wallet. download