Brand Manager
Al Injazat Trading Corp. / Bugshan Group.
Jeddah, Saudi Arabia.

Company Industry: FMCG
Job Role: Marketing

Currently, working as ‘Brand Manager’ for world’s number one personal care brand Nivea.

Responsibilities:

• Developing / Reviewing / Revising IMS forecast by SKUs.
• Closely working with Trade Marketing team in all aspects of marketing like developing / implementing / evaluating consumer promotional plans, key account campaigns, identifying emerging risk and opportunities relating new launches, managing / training merchandising teams, monitoring launch plans and post launch activities etc
• Performing inter-branch stock transfers, furthermore developing and maintaining an effective inventory strategy to reduce capital employed in inventory holding whilst achieving agreed stock level.
• Preparing Net Sale / Import forecast based on IMS forecast.
• Preparing monthly orders and 12 month rolling forecast / unconfirmed orders.
• Coordinating with Trade Marketing & sales team to identify trade needs/ opportunities to develop special mix trade deals / promotions and trade incentive schemes.
• Closely monitoring short expiry and slow moving stock and proposing various liquidation proposals to Trade Marketing to reduced it and avoid financial losses
• Setting region wise Sales and Collection target and strong follow-up on receivables.
• Closely following up / analyzing sales, off-take & distribution performance, particularly for new products. Moreover, evaluating sales distribution system / coverage matrix by trade segment also maintaining / tracking historical internal sales data.
• Closely reviewing market share trends and seasonalization within the business to redefine the methodology for stock volume forecasting
• Preparation and distribution of sales related reports and marketing presentations, generated in a format enabling decision making.
• Monitoring BTL / Commercial Budget on an on-going basis to ensure expenditures are in-line with pre-approved figures, also preparing various debit notes on quarterly basis.

Sales & Marketing Consultant
Ajyal Systems Group.
Jeddah, Saudi Arabia.

Company Industry: IT
Job Role: Sales & Marketing

Worked as a ‘Sales and Marketing Consultant’ for Ajyal Systems Group, one of the leading software houses in Middle East, providing business solutions and ERP services.

Responsibilities:

• Present, demonstrate and articulate advanced product features and benefits of all Ajyal Applications.
• Handling entire sales process from prospecting to closing.
• Understanding customer's need and matching them with our ERP System.

Professional Qualification:
Oracle 9i (DBA) Certification from Aptech, Pakistan (2005).
Oracle 9i DS Certification from Aptech, Pakistan (2005).

Database Management Systems:
Oracle 8i, Oracle 9i, MS Access, MySQL.

Software Development:
Programming: JAVA, Visual Basic, C++, SQL.
Tools: Oracle 9i Form Builder 9i, Java Sun One Studio.

Web Development:
Programming: JAVA Beans, JavaScript, XML, Java Server Programming (JSP) WSC, VBScript, HTML, CSS, Active Server Pages (ASP).
Tools: Top Style, Macromedia Flash 5.0, Swish, Java Sun One Studio, Macromedia Fireworks 7, Macromedia Dreamweaver 7.01.

Software Design:
Microsoft Visio, OOSAD (Object Oriented System Analysis & Design), Microsoft Project, Unified Modelling Language, Rational Rose, Software Design Patterns, GRASP.

Research:

• Conducted marketing research for United Bank Limited for measuring consumer’s perception, attitude and behaviour towards ‘Wallet’.
  (Wallet is an ATM, Debit Card of United Bank Limited, Pakistan).
• Conducted a comprehensive research on ‘Piracy’ and prepared a descriptive report.

Projects:

• “Personal Music Directory” built in Visual Basic 6.0 using Microsoft Access at as backend.
• Configuration of Microsoft Windows Server 2000 with Windows NT, managing user account and applying permissions.
• Web site of “Pak Tire Corporation” using technologies including Active Server Pages (ASP), HTML, VBScript, Macromedia Flash 5.0, Swish 2.0, Cascading Style Sheets.

Final Project:

• Final Project “The Test Portal & Personality Assessment System”, a web based test portal providing platform for administrators and ordinary users (institutes, academics, business etc ) to design and publish their own tests. The site also provides facilities to make Psychometric Tests (IQ and EQ). Using wide range of technologies including UML, Java, Java Server Programming (JSP), JavaScript, HTML, Cascading Style Sheets JAVA Beans, using tools including JAVA Sun One Studio. 4.1, Microsoft Visio, Microsoft FrontPage, Macromedia Dreamweaver 4.0, Macromedia Flash 5.0, TopStyle 2.5, using MySQL (DBMS) at backend.