Marketing Mix




Marketing Research Project 2004-2005
United Bank Limited United Bank Limited is one of the largest commercial bank in the country. It was established in November 7, 1959 .It has a solid track record of 43 years. More Attitude-Towards-Object-Model we measure consumer’s perception, attitude and behaviour toward “Wallet” through questionnaires using “Attitude-Towards-Object-Model”. You can also download the questionnaire and the finding we get through this marketing research. Here is th second questionnaire we use only for measurement of attitude toward Wallet. download

Product

UBL Wallet

UBL Wallet ATM / Debit Card is all the convenience & security you desire and the quality you deserve. This Wallet holds all the cash in your bank account. With UBL Wallet you can withdraw cash at ATMs any time, or make cashless purchases at outlets through the Debit Card facility.

UBL is the only bank that offers the ATM and Debit Card facility to all account holders at all UBL branches, regardless of whether their branch is online or offline.

UBL Wallet also gives you the facility of having up to 9 supplementary cards issued against one primary card. All supplementary cardholders will be able to conduct ATM/Debit transactions and will share the transaction limits of the primary card account.

ATM Network

UBL already has its own network of 53 ATMs, which continues to expand by the day.

Funds Transfer

UBL Wallet allows three kinds of instant funds transfers through UBL ATMs from your UBL account:

     1. Into any of your UBL accounts
     2. Into any pre-linked UBL account
     3. Into any other UBL account

On confirmation, the amount from the cardholder account is instantly transferred to the beneficiary account.

Human Assistant:

For the first time in Pakistan , selected UBL ATMs feature a Virtual Human Assistant, who guides you in conducting your ATM transactions.

Security

Your UBL Wallet functions on a PIN (Personal Identification Number) based system, ensuring complete security of your transactions.

Balance Enquiry

Enquire about the availability of funds or simply get a printout of your account balance.

Mini Statement

Get a printed statement of your account that shows all recent transactions.

Fast Cash

Swiftly withdraw your desired amount by selecting from one of the options of preset denominations.

With UBL Wallet as your Debit Card, you can shop all you want, eat all you can, or fill up your car tank without carrying any cash. Simply use your UBL Wallet for direct debit from your bank account.

The Debit Card facility is being offered in association with the Orix network, which offers connectivity at more than 1600 outlets across the country. You can use your UBL Wallet to conduct a debit transaction at any outlet in Pakistan that displays the Orix logo.

Your debit transactions are safe and secure, since only you are aware of your Personal Identification Number (PIN). A debit transaction is conducted only when you type your PIN into the Point of Sale (POS) terminal located at the retailers' premises.

Price

There are two types of wallet, which are introduced

Gold

For ‘Gold’ the annual fee is 500 Rupees, plus 250 for any Supplementary card. With this card 40,000 Rupees can be retrieved in a day. While 500,000 Rupees can be transferred in a day.

Silver

For ‘Silver’ the annual fee is 300 Rupees, plus 150 for any Supplementary card. With this card 20,000 Rupees can be retrieved in a day. While 300,000 Rupees can be transferred in a day.

Promotion

The banners are used all over the Pakistan . Also seminar held about the usage of Wallet

Placement

For the existing UBL Account holders, the registration form is available at every branch of UBL regardless to whether the branch is offline or online.

Also form can be download from site: www.ubl.com.pk and then after filling the form, it can be submitted to the respective Brach of UBL where your account exist. And after 8-10 days they will inform you to collect your Wallet from Brach

Target Market

All the debit card holders will be part of our research process irrespective to the gender and age. But mainly our focus will be on three types of people.